team bios

James Nicholls
Managing Director

James has served as an executive, entrepreneur and investor in healthcare firms across numerous international markets. Having served in increasingly senior healthcare roles at KPMG, The Advisory Board Company, and Standard & Poor's, he founded Fitzroy Health, which partners with leading health systems to build companies that improve the access, quality and affordability of healthcare. James sits on the Board of RJ Health Systems, Emu Learning and the Advisory Board of Compliance Meds Technologies. James was awarded Entrepreneur of the Year at The Wharton School 2009 WEC Expo and has been profiled by the Financial Times. James holds a BA from The University of Melbourne and a joint MBA from London Business School and Columbia Business School.

James Stanford
Managing Director

James has worked across the health care sector to launch new businesses, accelerate growth, and transform performance of existing assets. He sits on the Boards of AgeWell Global, Emu Learning and Care Values. Prior to joining Fitzroy, James was a strategy and marketing consultant in the health care practice at McKinsey & Company.  Prior to joining McKinsey, James was Director on the Faculty of the Advisory Board Academies. He earned an MBA in Health Care Management from The Wharton School at the University of Pennsylvania. James also holds an A.B. from Princeton University.


Rolla joined Fitzroy’s portfolio company Emu Learning as CEO, having previously led a turnaround of Kaplan Medical that doubled operating income while growing revenue and team engagement. During his 7 years at Kaplan, he oversaw the New Products, Publishing, and Scholarship divisions. He has experience launching new products in the on-demand instruction space and significantly expanding Kaplan Health’s business beyond their core prep market. Prior to
joining Kaplan, Rolla spent 10 years in marketing, product, and  editorial roles at Elsevier Health Sciences.


George is partnering with Fitzroy Health to explore new market opportunities for healthcare services. He brings his extensive experience in operations and technology as a senior leader and executive for healthcare benefits management and home health companies. Prior to healthcare, he was a senior leader and consultant for new product and service development in finance, insurance, retail and technology.

david jackson

David is an Operating Partner with Fitzroy focused on developing businesses in payment innovation. David comes to Fitzroy from Verisk Health, now Verscend, a diversified healthcare IT and analytics company serving the Population Health, Payment, Quality and Risk Adjustment markets as they transition to value-based care. While at Verscend, David was the Chief Marketing Officer, SVP of Product, and VP of Business Development. Prior to that he was an executive at a startup acquired by Verisk. He is an experienced leader with a record of developing products, markets, and teams that deliver results. In addition to his work at Fitzroy, David acts in an advisory capacity to several startup healthcare technology and wellness companies.


Named as a Trailblazer by Revolution Magazine, Craig is a seasoned digital entrepreneur with global healthcare experience and a particular focus on data and analytics. Craig has sat on over a dozen corporate and charitable boards and been retained by a variety of blue chip clients from Mitsui Corp to the UK Government. Craig has an LLB from the University of Glasgow.


Branden has worked across the healthcare value chain on strategic, operational, and financial issues. Before joining Fitzroy, Branden was a consultant in the healthcare practice at McKinsey & Company. Prior to joining McKinsey, Branden worked with both Huron Consulting Group and with Morgan Stanley. He holds an MBA from INSEAD and a B.A. in Economics from New York University.

vice president

Anne is an entrepreneur and Mechanical Engineer who commercializes health care innovations and products. Recently, Anne led operations for a startup spun-out from Massachusetts General Hospital which built point-of-care diagnostic devices. Anne earned her degree in Mechanical Engineering from Northeastern University (Boston, MA) and has past experience commercializing medical innovations for Boston Scientific, Ximedica and TDC Medical.

Carlton Prickett, M.d.

Carlton joined Fitzroy as an Operating Partner to build a confidential portfolio company in partnership with a cohort of clinical institutions. He is an experienced healthcare leader with expertise in growth strategy, provider operations, and organization building. Prior to joining Fitzroy, he was an Associate Principal in the Healthcare practice at McKinsey & Company, where he led engagements with hospital systems, payors, and suppliers. Before joining McKinsey, Carlton was a resident in neurosurgery at Emory University in Atlanta. He completed undergraduate studies at Harvard University and medical school at Columbia University, where he became a member of the Alpha Omega Alpha medical honor society.


Liam brings specific experience in new business development, strategic marketing and financial analysis in several international markets. Prior to joining Fitzroy, Liam was based in Hyderabad, India, where he led the marketing and growth efforts for Mxit, a mobile social network delivering health services through low-end devices. Liam started his career in the assurance practice of KPMG in Sydney, Australia, where he served for three years as a Senior Accountant. Liam is a member of the Institute of Chartered Accountants Australia and holds a Bachelor of Business from University of Technology, Sydney.