James Nicholls
Managing Director

James has served as an executive, entrepreneur and investor in healthcare firms across numerous international markets. Having served in increasingly senior healthcare roles at KPMG, The Advisory Board Company, and Standard & Poor's, he founded Fitzroy Health, which partners with leading health systems to build companies that improve the access, quality and affordability of healthcare. James sits on the Board of RJ Health Systems, Emu Learning and the Advisory Board of Compliance Meds Technologies. James was awarded Entrepreneur of the Year at The Wharton School 2009 WEC Expo and has been profiled by the Financial Times. James holds a BA from The University of Melbourne and a joint MBA from London Business School and Columbia Business School.

James Stanford
Managing Director

James has worked across the health care sector to launch new businesses, accelerate growth, and transform performance of existing assets. He sits on the Boards of AgeWell Global, Emu Learning and Care Values. Prior to joining Fitzroy, James was a strategy and marketing consultant in the health care practice at McKinsey & Company.  Prior to joining McKinsey, James was Director on the Faculty of the Advisory Board Academies. He earned an MBA in Health Care Management from The Wharton School at the University of Pennsylvania. James also holds an A.B. from Princeton University.


Rob joined Salute in September 2017 as CEO, bringing with him decades of experience in starting and scaling B2B SaaS companies. He serves as Chairman of the Board at redIQ, Independent Director at AlphaPoint Corp, and Advisor to the CEO at EidoSearch, Junction, ExtractAlpha, and AthosRisk. Prior to his roles advising early/growth stage CEOs and venture capital firms, Rob spent 15 years as EVP and CFO at Axioma Inc, a global industry leader in financial technology for professional investment and risk managers, departing in September 2015. In this role, Rob was second in command under the CEO, and scaled Axioma, a B2B SaaS startup from <$1m in revenue to >$40m in ACV. They grew the employee base 10-fold, expanded internationally, launched adjacent business lines, and created a culture of innovation. 

director of partnerships, NYU WISE Programs (doseddaily)

Dawn joined the Fitzroy Health in August 2016 becoming Senior Director of Partnerships for the NYU WISE Programs, a vertical of DosedDaily. Dawn leads the sales and marketing efforts, expanding the WISE programs into new healthcare markets and continuing to build international presence. She also has general management responsibility for the success of the programs including primary responsibility for relationships with partner organizations, faculty, and distributors.  Prior to joining our team, Dawn spent 2 years with Capella University expanding their programs into Nursing and Healthcare and 7 years with Kaplan where she led a team which consistently delivered 10% year over year increases in revenue.

CEO, doseddaily

Rolla joined Fitzroy’s portfolio company DosedDaily as CEO, having previously led a turnaround of Kaplan Medical that doubled operating income while growing revenue and team engagement. During his 7 years at Kaplan, he oversaw the New Products, Publishing, and Scholarship divisions. He has experience launching new products in the on-demand instruction space and significantly expanding Kaplan Health’s business beyond their core prep market. Prior to
joining Kaplan, Rolla spent 10 years in marketing, product, and  editorial roles at Elsevier Health Sciences.

Jon Evans
managing director,
fitzroy health asia-pacific

Jon Evans has held senior clinical, management, consulting and strategy leadership positions across Australian, National and International Health Care systems and related industry for over 20 years in both operational and policy settings across public and private sector. With a background in psychology and business administration he has operational experience from direct clinical practice through to leading a public health infectious disease research and reference agency and subsequently a large Metropolitan Health Service. He has consulted for international health care systems and private industry. Prior to founding Fitzroy Health’s Asia-Pacific practice, Jon was appointed to the position of Director of Health Strategy in 2010 within the Department of Health, and subsequently the Director of the Office of Health Innovation and Reform on behalf of the Victorian Government.


George is partnering with Fitzroy Health to explore new market opportunities for healthcare services. He brings his extensive experience in operations and technology as a senior leader and executive for healthcare benefits management and home health companies. Prior to healthcare, he was a senior leader and consultant for new product and service development in finance, insurance, retail and technology.


Named as a Trailblazer by Revolution Magazine, Craig is a seasoned digital entrepreneur with global healthcare experience and a particular focus on data and analytics. Craig has sat on over a dozen corporate and charitable boards and been retained by a variety of blue chip clients from Mitsui Corp to the UK Government. Craig has an LLB from the University of Glasgow.


Branden has worked across the healthcare value chain on strategic, operational, and financial issues. Before joining Fitzroy, Branden was a consultant in the healthcare practice at McKinsey & Company. Prior to joining McKinsey, Branden worked with both Huron Consulting Group and with Morgan Stanley. He holds an MBA from INSEAD and a B.A. in Economics from New York University.


Anne is an entrepreneur and Mechanical Engineer who commercializes health care innovations and products. Recently, Anne led operations for a startup spun-out from Massachusetts General Hospital which built point-of-care diagnostic devices. Anne earned her degree in Mechanical Engineering from Northeastern University (Boston, MA) and has past experience commercializing medical innovations for Boston Scientific, Ximedica and TDC Medical.


Liam brings specific experience in new business development, strategic marketing and financial analysis in several international markets. Prior to joining Fitzroy, Liam was based in Hyderabad, India, where he led the marketing and growth efforts for Mxit, a mobile social network delivering health services through low-end devices. Liam started his career in the assurance practice of KPMG in Sydney, Australia, where he served for three years as a Senior Accountant. Liam is a member of the Institute of Chartered Accountants Australia and holds a Bachelor of Business from University of Technology, Sydney.